Senator Urges Caesars to End ‘Disgraceful Practice’ of Marketing Sports aposta online at Colleges

Senator adds fuel to fire

Describing the marketing tactics of sports aposta online firms within the college space, the New York Times recently coined the phrase to “Caesarize.” Now, a US senator has taken it upon himself to persuade Caesars Entertainment to end the “disgraceful practice” which he believes puts students at risk.

Wallace raised concerns about how university athletes who inked Name, Image, and Likeness deals with the firm could become “potential defendants in the FTX class action lawsuits.”

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Among FTX’s brand ambassadors:

“A number of NIL/Collegiate Athletes”@amilst44 and I warned about this on the podcast.

They are now potential defendants in the FTX class action lawsuits.

Who vetted these deals without consulting the FTC Guidelines? pic.twitter.com/aAEodQgxme

However, the senator called on Caesars to stop targeting students in its marketing campaigns in order to safeguard them and prevent:

Blumenthal asked Reeg to respond by December 9 with Caesars’ “commitments” to cease its college-facing activities. In his letter, the senator highlights findings in the Times report “How College and Sports-aposta online Companies ‘Caesarized’ Campus Life,” which warns of the negative effect sportsbook advertising could have on problem mini game cassino online.

Big business

made the request in a personal letter to Tom Reeg

Blumenthal told Reeg that Caesars’ “deliberate marketing towards college-aged students cannot continue” at these facilities. He urged Reeg to stop his firm targeting these spaces and to “discontinue any existing partnerships with schools.”

The senator also wrote the American Gaming Association a letter this week filled with criticisms. The gaming body responded via Twitter:

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Adding to the growing storm around college marketing deals is the ongoing FTX debacle.

Covers reported on Monday that Senator Richard Blumenthal made the request in a personal letter to Tom Reeg, Caesars Entertainment’s CEO.

Other college issues

On Sunday, the Bahamas Attorney General confirmed that an active criminal investigation into the collapsed cryptocurrency exchange firm is ongoing. On Twitter, gaming lawyer Daniel Wallace highlighted that FTX had brand ambassador partnerships with college students:

AGA statement in response to @SenBlumenthal‘s letter on legal sports aposta online advertising:

From the start, AGA and our members’ top priority has been getting sports aposta online right and that includes advertising.

Blumenthal’s attack on Caesars Sportsbook’s efforts to promote sports wagering on college campuses cites a November 20 NY Times investigative report into the issue.